Support your local independent retailers

As an independent, British brand that provides a range of quality dog, cat and ferret food, Vitalin has always championed local suppliers. Shopping locally and supporting independent retailers is a strong part of our ethos. During this unprecedented period, we feel there has never been a better time to support your local pet store by buying locally. Not only will you be supporting what is likely to be a family owned and run business, you will also be investing in the British economy, which is going to be key over the next twelve months.

Striving to be green

Vitalin is passionate about sustainability and, as such, strives to reduce its carbon footprint as much as possible. All products are made in the UK with an unwavering commitment to the environment; all fish is caught using sustainable fishing methods, and strong relationships with local farmers means locally produced food is used throughout our range of dog, cat and ferret feed. We are also striving to make more of our packaging 100% recyclable and sourced from sustainable forestry.

By shopping locally, you too can reduce your carbon footprint – you may be able to simply walk to your store and, at the very least, your local pet store will only be a short drive away.

The value of using independent stockists

Vitalin is an independent, family-owned brand that is passionate about supporting independent retailers, most of whom are also family owned – it just feels right to us and for the Vitalin brand.

You won't find Vitalin on the shelves of any high street or big brand supermarket. Why? We want to stay loyal to support the independent retailer, providing them with a product that cannot be purchased from larger competitors.

Many of our customers tell us that they value the personalised service and the specialist knowledge that only independent retailers can provide them. Why not visit your local pet store and experience this for yourself?

Vitalin: Proud to be Local

For now, until forever, Vitalin prides itself on its honesty and quality. Since the first bag of ‘Original’ rolled off the production line, thousands of dogs have favourably dined on our products. We are an ethical, family-run business that will remain dedicated to supporting independent retailers.

Vitalin is available in all good independent pet shops and country stores. Please visit or call us on 01522 778001 for help in finding your nearest stockist. Alternatively, products can be purchased directly from us in our online shop.