History

Vitalin has a strong, long standing heritage dating back to the 1950s when the first product ‘Original’ was made by Arthur Mills in Ripon, Yorkshire.

The success was immediate! It was the first commercially produced complete dry dog food in the UK, which then led to the production of other traditional muesli- style foods.

Since then we have gone from strength to strength, bringing out new products such as the Super Premium Life Stage Range and gaining the Royal Warrant in 2008; a prestigious award that only a handful of manufacturers have obtained.

A few years later in 2011 Grove Pet Foods invested in Vitalin and we brought manufacturing down to the factory on the Lincolnshire and Nottinghamshire border.

We have been mindful of this legacy when creating our products and this has been carried over to the new theme for the Super Premium Life Stage Range packaging and the enhancements that have been made to provide your dog with additional health benefits.

Since the first bag of Original rolled off the production line, thousands of dogs have been successfully fed on Vitalin.

Timeline

1950s Vitalin was created at Kennel Nutrition in Ripon & Vitalin Original was produced. A few years later Vitalin Original with Gravy was created.

1960s Following the success of Vitalin Original and Vitalin Original with Gravy, Vitalin Royale was produced.

1970s Vitalin Gold Menu was introduced to the muesli range.

1980s Vitalin developed the 25kg bags of Vitalin Bitch Diet for breeders.

1990s The Super Premium Life Stage Range was formulated to cater for dogs of all ages.

2000s Vitalin acquired the Royal Warrant.

2010s Vitalin was acquired by Grove Pet Foods and was rebranded to take Vitalin to a more successful stage.

 

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